Ministry of Agriculture: Tubas and Northern Jordan Valley Agriculture Directorate conducts a marketing tour for 19 female farmers within the EVAP3 project in partnership with the Japanese Agency "JICA"

Ramallah: July 20, 2026

Tubas and the Northern Jordan Valley Directorate of Agriculture conducted a field marketing tour to Ramallah Governorate, targeting 19 female farmers from the town of Aqaba. This tour was part of the EVAP3 project, implemented in partnership with  (JICA), and aimed to identify market needs, gather marketing information, and open new sales channels for agricultural products.

The tour included visits to several companies active in the value chain, namely "Mawaris," "Jusoor," and "Mercado." Participants learned about marketing mechanisms and market requirements, and discussed the possibility of showcasing and marketing the farmers' products, including tomato paste, olives, chili peppers, and various other local products, through organizing marketing days within these companies. This would contribute to expanding access to consumers.

This tour is part of a series of training and guidance activities implemented by EVAP3 project in partnership with  (JICA), within the framework of the Ministry of Agriculture’s efforts to develop agricultural guidance services, promote value-added agriculture, raise the competitiveness of Palestinian agricultural products, and enable farmers to access new markets and achieve better economic returns.