Ministry of Agriculture: Hebron Agriculture trains 17 beneficiaries in Beit Kahil on finding marketing opportunities within the EVAP 3 project in partnership with (JICA).

Hebron: July 6, 2026

Hebron Directorate of Agriculture, in cooperation with Japan International Cooperation Agency (JICA), and through the Improvement of Extension for Value-Added Agriculture (EVAP 3) project, organized a training workshop entitled "Identifying Marketing Opportunities." The workshop targeted 17 beneficiaries, including livestock breeders and women working in the food processing sector in the town of Beit Kahil. This initiative is part of the Ministry of Agriculture's efforts to enhance the capabilities of livestock breeders and enable them to access more efficient and profitable markets.

The workshop focused on the concept of value-added agriculture as a fundamental approach to developing the agricultural sector, enhancing the competitiveness of agricultural and livestock products, improving the income of farmers and breeders, and empowering them to confront the economic challenges facing the Palestinian agricultural sector.

The training program also included presentations on market analysis and classification methods, mechanisms for identifying marketing opportunities, and modern marketing strategies. These resources will help participants develop their projects, improve the quality of their products, enhance their competitiveness, and expand their market access. This workshop is part of a series of guidance and training activities implemented by the Ministry of Agriculture through the Improvement of Extension for Value-Added Agriculture (EVAP 3) project, in cooperation with (JICA), with the aim of developing the livestock sector, raising the efficiency of its workers, empowering rural women, enhancing food security, and supporting sustainable agricultural development.